Data Analysis
& Digital Strategy

The business side of theater doesn't have to be so much work.

Every ticket sold, every donor contribution, and every social media post tells a story about your theater’s impact.

With years of experience at the intersection of the arts and analytics, I'll find the patterns & stories within your data to help you develop your strategy to drive growth, strengthen donor relationships, and deepen your connection with your audience.

I specialize in supporting theaters by applying my data analysis & digital strategy skills to my passion for live performing arts. I aim not only to help your theater thrive, but to support the overall growth of the theater industry; to bring more people to the theater, and to give creatives the capacity to make thought-provoking, critical art in a time when we need it most.

Let's grab a coffee over Zoom - I'd love to learn more about you and your theater. Email emmalavaune @ gmail.com and I'll send you my availability.

May 13, 2024: presenting my undergraduate honors thesis on maximizing theatre audiences using game theory and information sharing.






Not sure where to start? Here are a couple example projects:

- Better Understand Your Audience: We'll identify patterns in your ticket data to determine what is most popular with your current audience. This information can be used to make more informed season selection decisions that engage your community.

- Strengthen Donor Relations: We'll review your donor data to determine who gives, how much your audience is willing/able to contribute, and why they choose to give. This information will help you refine your outreach and build lasting support.

- Optimize Marketing: We'll assess your social media and email campaign performance to boost engagement and bring your digital audience into your venue.


What you get out of our relationship:

- Personalized Collaboration: We'll meet on your schedule to review your data findings, ask the important questions related to your goals, and plan out our next steps.

- Continuous Expertise: Along with my Ivy League education in theater & economic strategy, I'll share everything I learn as I work with my network of theaters. I am constantly researching and working to refine my process, so that I can deliver the best results for you and your theater.